氏名

ウ ボ

武 博

職名

助教

所属

(人間科学部)

学歴・学位

学位

博士

学内研究制度

特定課題研究

Cultural variation in eye movements:the analysis of in-store advertisements by eye-tracking

2018年度共同研究者:西村昭治, Yishui Zhu, 金群

研究成果概要:With thedevelopment of eye-tracking technology, existing studies verified the effect ofculture on eye movements. Ho...With thedevelopment of eye-tracking technology, existing studies verified the effect ofculture on eye movements. However, the detail of how thedifferent cultures, especially the different Asian cultures affect people’s color preferences about products by visual attention remains in black box. In this paper, we focus on the differencebetween Chinese and Japanese who have similar but different cultures and try toidentify their difference in visual attention about color preferences when selecting goods by usingeye-tracking. The finding proves that people with different Asianscultures have different viewing patterns when faced to select goods withdifferent colors. Theresults also indicate that culture as a factor does affect to ones’ evaluation of products. The results can provide guidelines for products design or visualmarketing management.成果発表:研究の内容と結果は既に中国西安で開催した国際会議MUE2019 (The 13th International Conference on Multimedia and Ubiquitous Engineering)に投稿している、本会議は2019年4月。

現在担当している科目

科目名開講学部・研究科開講年度学期
データリテラシー I 06人間科学部2018春学期